How Blogs Can Be Beneficial for Law Firm Marketing
Businesses of all kinds can benefit greatly from using online blogs. They can serve as inner communication with your customers, telling them in writing what you cannot otherwise tell them in person. They provide an opportunity for a company to promote and market itself by explaining all of its strengths and selling points. It’s important to point out that although posting self-promoting blog posts on a company’s own website blog is entirely acceptable, doing so on a third party site may not be depending on the rules and policies of the blog. If you would like to find out more how your firm can use blogs to increase traffic to your website then contact the marketing law firm experts at WebShark360. We have the knowledge and skills to get you noticed.
Blogs Familiarize People with Your Company
Businesses can also use blogs to make announcements of new products or services that they are offering or new developments and news about the company. The more that potential customers know about your company, the more connected that they will feel with it and the more likely they will be to hire you to represent them for a case.
More Visibility on The Search Engines
Blogs can also be used to increase the visibility of your company on the internet. They can be highly effective in “spreading the word” about your business, your name and what you specialize in. Links to your company website can be included within the text body of blog posts. There is a high probability that people who read the article will click on the link and be routed to your company website. These links are also picked up by Google as indicators to weigh your website more heavily in terms of awarding a higher ranking on its search engine. Blogs create greater avenues and opportunities for businesses to get noticed by Google and by potential customers which can possibly lead to additional sales and increased revenue. Contact WebShark360 to receive law firm marketing service that your company can benefit from.
The specialize in legal brand development and can help with web design, attorney marketing plus law firm lead generation plus general internet marketing.
Guest Posting Versus Article Marketing
Guest posting on other sites that have relevant information to your company’s website may have huge benefits in getting more traffic for your own site. It provides free exposure of your website and company name in front of a new audience of people who may be potential clients. It also gives your site a valuable backlink, especially if the site is a popular one that already ranks highly on search engines and has a large amount of traffic. Although guest posting can do a lot to benefit your site, many people are still hesitant to use it because they think that it is simple a form of article marketing. In reality there are distinctive differences between guest posting and article marketing.
If you would like help with your online marketing plan from experienced and skilled professionals then contact WebShark360. We have the skills necessary to get your website increased traffic and presence on the internet.
The Differences Between Guest Posting and Article Marketing
• Guest posting and article marketing are similar in some ways but have huge differences as well. Here are some of the differences:
• Guest posting allows article submission to blogs in a niche. Your exposure is more focused where article marketing submits articles to directories that cover all topics.
• Links and traffic with guest posting are more relevant than from article marketing
• Article spamming is harder with guest posting because the number of quality blogs where you can submit content is limited. Blogs you choose are higher quality leading to quality backlinks
• Article submissions can be sent to many directories at once but this may be regarded as spamming and be penalized by search engines if not careful. Also be careful about the proper category. If you have a law firm website for example do not submit it to a medical Nanotech technology website. That may seem like a no brainer but it happens.
The attorney SEO experts at WebShark360 can help your law firm to build quality backlinks that will boost your company’s ranking on search engines. Contact us today to find out more about our attorney SEO services that can greatly improve the visibility of your firm on the internet.
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